About Us 

NewDay Ltd - the people behind aqua

NewDay is a leading specialist credit card provider. 

We want to help our customers be better with credit so that they can enjoy the benefits it provides, including financial flexibility, control and convenience. Our priority is to ensure that our products and services meet our customers’ needs.

We are committed to being a welcoming, understanding, knowing and rewarding business. That’s how we’ll build better long term relationships with all of our customers.

And this is why we've now launched personal loans - to provide another credit choice for existing customers who might benefit from this type of product.

All aqua credit products are underwritten and managed by NewDay Cards Ltd.

Our registered details and more

Credit is provided by NewDay Ltd. NewDay Ltd and NewDay Cards Ltd are companies registered in England and Wales with registered numbers 7297722 and 4134880 respectively and form part of the NewDay group of companies. The registered office for these companies is: 7 Handyside Street, London, N1C 4DA. NewDay Ltd and NewDay Cards Ltd are authorised and regulated by the Financial Conduct Authority with numbers 690292 and 682417 respectively. NewDay Ltd is also authorised by the Financial Conduct Authority under the Payment Services Regulations 2009 (Ref no: 555318) for the provision of payment services. aqua is a trademark of NewDay Cards Ltd, which is used under licence by NewDay Ltd. NewDay Ltd is a member of the Finance and Leasing Association (FLA) and it subscribes to the FLA's Lending Code. Copies of the FLA's Lending Code can be obtained from www.fla.org.uk.

NewDay Ltd adheres to the Lending Standards Board’s Standards of Lending Practice. For further information visit www.lendingstandardsboard.org.uk.